Women are the Market for America!

Are you looking for a fun, creative, and inexpensive vehicle to get your products or services into the hands and on the minds of local women and mothers?

The Night Out Network helps business owners develop lasting relationships through customized network, internet and direct marketing solutions. The Night Out Network brings your company to the forefront of women consumers, with direct marketing solutions, proven to build market share. Goodie Bags, our newest and hottest direct marketing program, replenishes your customer base by repeatedly delivering your message in fun, attractive party bags distributed at all Night Out Network locations. Distribution of your flyers or samples in Goodie Bags gives you obverse placement during an event specific to women and families and advertising on www.mommysnightout.com offers your business the opportunity to be seen by thousands of moms and home based business owners.

Click on this link to learn more about our Goodie Bag Advertising.

Meet with a Night Out Network Sales Associate and find out how The Night Out Network can increase market share for your company!

Click on this link to learn about our Event Locations.

Trends in Spending in America

The current amount of wealth women control is $14 trillion. Consumer spending by women is $3.7 trillion and business spending is $1.5 trillion. There is a significant amount of market share, commanded primarily on the female consumer:

• Women purchase 83% of all products and services.

• Women directly purchase or influence the purchase of 91% of all new homes.

• Women account for 88% of retail customers in the United States.

• Auto: Women make more than 50% of all auto purchases and influence 85%. The Figure can be upwards to 60% and 90%, respectively, depending on the auto company and the source.

• Bank accounts: 89% .

• Beauty and hygiene: Women are purchasing more than 90%.

• Clothes, accessories: Women wear more than 90% of items such as jewelry and perfume.

• Consumer Electronics: 51%.

• Health: 65% of herbal remedies, vitamins and minerals and 80% of all healthcare .

• Home furnishings: 94%.

• Home Improvement: More than 55% .

• Internet and e-mail: Women reached more than 50% of the Internet use by 2000 and spend far more time on e-mail than men. The latest estimates are as high as 60% of the Internet use is by women with 83% considered to be the primary decision maker for e-commerce.

• Meetings: Women plan the meetings and comprise the majority of certified meeting planners.

• Office Supplies: $44.5 billion.

• Recording Industry: 51.4% .

• Lawn Mowers: Women purchase approximately 81% of riding lawn mowers.

• Travel: Women have become the majority of consumer travel and today approximately 50% of business travel. We compare this when only 25 years ago women were only one percent (1%) of business travel. (Re-imagine, 2003) .

• Home computer: Women account for 66% of all home-computer purchases.

• Health-care services: Women make 80% of health care decisions.

• Credit cards: Women carry 76 million credit cards, 8 million than men. (Fast Company, 2004).

• Vehicles: Women purchase about two-thirds of vehicles and influence 80% of all sales. (Business Week, 2004).